The September-October issue of The Trademark Reporter [pdf of full issue here] includes Daniel R. Bereskin's article on Trademark Rights and Freedom of Competition in Canada, a commentary by Dr. Martin Viefhues on the Court of Justice of the European Union's SkyKick decision, and Yashvardhan Rana's review of the book, Internet Intermediaries and Trade Mark Rights, by Althaf Marsoof. This blog post focuses on Lisa Pearson's entertaining commentary, "The Real Life of Fictional Trademarks"
I confess that I have never seen The Dukes of Hazzard, Sponge Bob Squarepants, or Empire. Be that as it may, I am sure you will enjoy Lisa Pearson's commentary as much as I did.
Consumers, intellectual property lawyers, and even judges take delight in the mind-bending implications of brands that traverse parallel universes, real and imaginary.
Welcome to the real life of fictional trademarks.
Read comments and post your comment here.
Originally Published by Wolf Greenfield, November 2020
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