You may not be selling cures for COVID, but if you're selling dietary supplements that purport to provide treatment for COVID-induced depression, expect to hear from the FDA.  

In a recent  announcement, the FDA said that it sent warning letters to 10 companies for selling dietary supplements marketed to treat depression and other mental health disorders. By making such claims, these companies were effectively marketing unapproved new drugs, in violation of law.

As always, the FDA was concerned that dietary supplements sold as drugs (i.e., with claims that the supplements could cure, mitigate or prevent a disease) could potentially harm consumers and keep consumers from seeking proven treatments from qualified health care providers.  The FDA also expressed a particular concern that consumers are especially susceptible to mental health issues right now, during the pandemic. 

Marketed to help with depression, anxiety and other mental health problems, the supplements were not only unapproved drugs, but were also “misbranded” according to the warning letters.  The FDA explained that since the diseases cited in the companies' marketing were “not amenable to self-diagnosis or treatment without the supervision of a licensed practitioner…it is impossible to write adequate directions for a layperson to use [the] product safely for its intended purposes."  Therefore, the products could not include "adequate directions for their intended use." 

While there is nothing novel about the FDA warning dietary supplement sellers about making disease prevention and treatment claims, it is important to take note that such claims are on the FDA's radar.  The pandemic may be bringing out the worst kinds of marketers hoping to profit from human suffering, but regulators (and self-regulators) are watching.

(Description of graphic for visually-impaired readers: photograph of various pills and tablets.)

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.