United States:
Sports Venue Naming Rights – Maximizing Value For The Sponsor
16 April 2020
Kane Russell Coleman Logan
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PUBLISHED IN DALLAS BAR ASSOCIATION HEADNOTES, APRIL 2020:
No matter how you feel about it, corporate sponsorship names on
your favorite athletic venues are big business, and they are here
to stay. What the casual sports fan does not consider are the
terms, conditions, and requirements to be discussed when a venue
owner and sponsor sit down to negotiate a naming agreement. Given
the increasingly high prices of such deals, it is imperative for
the sponsoring-company's attorney to ensure that the agreement
protects the company and helps the sponsoring company maximize the
value to be gained from putting its name on the venue. [MORE]
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