United States:
Black Friday Shopping: Market Observations
06 December 2023
Ankura Consulting Group LLC
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The Ankura Performance Improvement team visited malls and retail
locations across the U.S. during Black Friday 2023, evaluating
holiday shopping and consumer trends. This follows the release of
Ankura's 2023 Holiday Consumer Spending Survey for
Retailers. The objective? To see firsthand whether the 2023
holiday season would make a grand entrance or a subdued one. Truth
be told, it landed somewhere in the middle.
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