New York – December 11, 2020 – Cooley advised Function of Beauty, a creator of customizable hair, skin and body care products, on its $150 million strategic investment from L Catterton, the largest consumer-focused private equity firm in the world. Lawyers Giselle Rivers and Kevin Cooper led the Cooley team advising Function of Beauty on the investment, which is expected to close before the end of the year.
Function of Beauty was founded in 2015 by CEO Zahir Dossa, COO Joshua Maciejewski and CSO Hien Kaplan, with the purpose of bringing the benefits of customization to a broad audience, not only a privileged few. The investment will accelerate Function of Beauty's product development, support its continued worldwide expansion and build upon its already industry-leading customized manufacturing capabilities.
"In the last five years, the brand has seen phenomenal growth, and this investment from L Catterton will further fuel our continued expansion,” the co-founders said in a news release. “We are excited to partner with a proven investor in some of the world's leading consumer brands to realize the many growth opportunities ahead. International expansion beyond our existing 45 markets will continue to be a key priority, along with the pursuit of new avenues for growth within the US as we introduce more customers to the benefits of customization.”
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