United States:
Comparative Advertising 101
01 April 2021
Kelley Drye & Warren LLP
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Ad Law Access Podcast · Comparative
Advertising 101
Companies often want to claim that their products or services
are better than the products or services offered by a
competitor> However, comparative claims tend to be highly
scrutinized by competitors and subject to challenge.
On this episode of the Ad Law Access podcast, Carmen Hinebaugh
goes through five tips advertisers should keep in mind when
creating comparative ads.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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