One of the important problems relating to the protection of consumers is the application of a hidden price increase by reducing the weight, quantity and similar aspects of basic consumption products, mainly foods and cosmetics and cleaning products. In order to prevent these, an amendment has been made in the secondary regulation. In this context, the amendment made to the Regulation on Commercial Advertising and Unfair Commercial Practices is as follows:

1- Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices

The Regulation Amending the Commercial Advertising and Unfair Commercial Practices Regulation was published in the Official Gazette numbered 31384 and dated 03.02.2021. With the amendment, the following clause has been added to the section titled "Deceptive Commercial Practices" in the "Exemplary Applications Regarded as Unfair Commercial Practices" of the Regulation:

  • 20) Misleading packaging practices that give the impression that no change has been made, even though a change has been made in one of the items length, weight, area, volume dimensions and similar elements in a way to differentiate the unit price of a product offered to consumers.

Administrative sanctions shall be imposed on those who do not act in accordance with the regulation in the amendment made in accordance with Article 77 of the Law on the Protection of Consumers numbered 6502, which constitutes the legal basis of the Regulation. The regulation change shall be effective as of 01.04.2021.

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