In this podcast episode, our Head of Marketing, Louise Burrows, and our Business Development Director for Asia, Maria McDermott, celebrate our WeChat official account's first birthday, revealing the story behind its launch, upcoming opportunities for Jersey firms, and what content our followers can expect.
At the end of 2021, LinkedIn joined the list of social media platforms inaccessible in mainland China, such as Facebook, Twitter and Instagram. With mainland China being a key market, we launched our WeChat official account to reach our China-based audience and to continue raising the profile of Jersey's forward-thinking international finance centre in the region.
In this episode, Maria shares her experience using the app as a finance professional based in Shanghai, and Louise gives an insight into the type of content accessible to our WeChat followers.
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