Attracting, motivating and retaining staff is one of the critical challenges many businesses face. In light of cash flow constraints arising as a result of COVID-19, many employers are looking at alternative ways to ensure key employees are incentivised to perform and grow value in the business, and equity plans can often be a suitable tool to assist with this. Others are using this time to implement strategic plans that may have been planned for some time, including appropriate executive equity plans. Often, such arrangements require little day-to-day administration or cost and research indicates they can contribute to company performance due to alignment of interests between employees and employer.

Equity Incentives

An equity-related incentive package can assist in achieving these goals. Equity incentives usually fall within one of four broad categories:

  • Revenue approved share options and plans
  • Unapproved share options
  • 'Phantom' equity schemes
  • Direct shareholdings

Determining the Type of Plan

The key factors for determining what type of plan is appropriate for a business are:

  • Aligning desired business objectives with outcomes from plan (e.g. growth in company profits vs growth in equity value)
  • Seniority of personnel involved
  • Desired tax outcomes

Choosing the Correct Plan

Many companies will operate a number of plans to incentivise different cohorts of employees towards different goals. The following table sets out an overview of the main forms of plans used by private companies with Irish employees. However, this list is not exhaustive and plans can be created to address a variety of desired outcomes.

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Given the tax impact on many of the plans mentioned above, ensuring appropriate advice and certainty on supporting market value of the shares at date of award is likely to be critical.

Staff Retention

One common objective among all plans is staff retention. For this reason, many plans will contain detailed and specific terms on how shares or options are to be treated in the event of leaving employment. These terms should balance company culture and objectives and for that reason, require thought and advice on appropriate terms, in particular crafting terms which do not create incentives for employees to leave employment in certain scenarios or receive value where they have acted to the detriment of the company.

In addition, there may be tax considerations associated with vesting of shares or forfeiture of shares on leaving employment. These considerations are particularly relevant in the case of growth share plans and grants of restricted shares.

Private Equity-backed Companies

In companies backed by private equity investors, plans are often specifically tailored to align employees' actions with the investor's economic outcomes. These plans may be based on some of the plans described within this Update or be specifically tailored to the key objectives of the investor. As with any of the other plans described herein, getting appropriate advice on appropriate structure and tax considerations at the outset is critical.

Other Considerations / Nominee Arrangements

In addition to considering the correct type of plan for employees and structuring for employee departure, all plans and equity awards should be implemented in a way that is suitable for the shareholding structure of the company. In particular, if participants have relatively small equity stakes in the company, a trustee or nominee structure should be considered. This should reduce the number of parties required to sign various documents when the company is involved in any kind of activity requiring shareholder involvement (from matters as simple as changing the company name, to taking in additional investment, trade sale or corporate reorganisation). These arrangements should be set up in a way which enables the nominee to take all actions on behalf of the parties for whom it holds shares. These arrangements are helpful in all situations where there are a number of parties with small equity stakes but are particularly important where employees who have left employment are entitled to retain an equity stake.

Originally published 03 Jun 2020

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.