What requirements and restrictions apply to electronic direct marketing in your jurisdiction?
A data subject can object to his or her personal data being processed for direct marketing purposes at any time. This includes profiling to the extent that it relates to direct marketing.
What requirements and restrictions apply to other types of marketing communications in your jurisdiction?
Pursuant to the Regulation of Electronic Communications and Postal Services (Law 112(I)/2004, as amended), automated calling and communications systems without human intervention, fax and electronic mail may be used for direct marketing purposes only where a subscriber who is a natural person has consented to such use in advance.
Irrespective of the above, where a natural or legal person obtains contact details for electronic mail directly from customers in the context of the sale of a product or service, such person may use those details for the direct marketing of its own similar products or services, provided that customers are given the opportunity to object clearly and distinctly, free of charge and in an easy manner, to such use of electronic contact details both at the time they are collected and on the occasion of each message, where the customer has not initially refused such use.
As this law does not include provisions on direct marketing to individual subscribers by telephone, such direct marketing is subject to the general data processing provisions of the General Data Protection Regulation
This extract is related to the Cyprus chapter of the Data Privacy Comparative Guide, available to view here.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.