As COVID-19 continues to accelerate the growth of ecommerce and other forms of virtual activity, protecting one's brand online has never been so critical. There are many different ways that infringing parties can impact the control of a brand online – including by registering domain names, creating social media accounts and even masquerading as the brand owner.

Join members of Gowling WLG's global IP team as they use a case study to highlight strategies that brand owners can use to protect and enforce their rights online.

Moderator: Melissa Tehrani, Partner Gowling WLG