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Firmus Advisory
The consumer electricals and electronics market stands as a dynamic and ever-evolving sector, reflecting the rapid advancements in technology and the growing demands of an increasingly connected world.
Firmus Advisory
Fish and other seafood, a preferred source of animal protein for most consumers in Ghana, were traditionally consumed by smoking, salting, drying, and boiling.
Firmus Advisory
Edem and Anita Nkrumah, Head of Research and Business Development at Firmus Advisory as they discuss the Marketing and Distribution of Beverages in Ghana.
Firmus Advisory
Three decades ago, Ghana's beverage sector was largely dominated by global brands like Guinness and Coca Cola, which were being produced locally.
Firmus Advisory
Ghana is among one of the top consumers of baby diapers in the West African sub-region, consuming over 500 million units of baby diapers, second to Nigeria who consumed over 2 billion units...
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