The National Broadcasting Council has ordered the withdrawal of commercials using famous Polish Christmas carols to promote a soft drinks manufacturer and an online auction platform.
Regulations require broadcasts to respect the audience's religious beliefs, especially Christian values.
Failure to do may result in the broadcaster being fined up to 50% of their annual fee due for using the broadcasting frequency.
Christmas is the favourite subject for commercials in winter. However, producers should be mindful of the regulations and of the Council's decisions in similar cases.
This article was written for Law-Now, CMS Cameron McKenna's free online information service. To register for Law-Now, please go to www.law-now.com/law-now/mondaq
Law-Now information is for general purposes and guidance only. The information and opinions expressed in all Law-Now articles are not necessarily comprehensive and do not purport to give professional or legal advice. All Law-Now information relates to circumstances prevailing at the date of its original publication and may not have been updated to reflect subsequent developments.
The original publication date for this article was 17/12/2009.
