The Alphonso software is a collection of more than 250 games. In addition to the obvious use, the software is capable of listening to what you are watching on television.  The application suite has an opt-in to access for the microphone and discloses what the software does.  Will that be enough for regulators?

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At first glance, the gaming apps — with names like "Pool 3D," "Beer Pong: Trickshot" and "Real Bowling Strike 10 Pin" — seem innocuous. One called "Honey Quest" features Jumbo, an animated bear.

Yet these apps, once downloaded onto a smartphone, have the ability to keep tabs on the viewing habits of their users — some of whom may be children — even when the games aren't being played.

https://www.nytimes.com/2017/12/28/business/media/alphonso-app-tracking.html

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