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Following up on my recent post on the matter, I had the
opportunity to speak with Colin O'Keefe of LXBN on the subject
of cross-device tracking. In the brief interview, I discuss the
growing prevalence of cross-device tracking and what the FTC is
doing in response.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
The European Union (EU)'s government organizations are just like any another entity trying to function in a world where global companies and even government entities are reliant on digital platforms for messaging and collaboration.
This includes the very real, tangible and increasingly significant regulatory and legal drivers (e.g., fines) organizations face, and the wider, growing cultural assumptions among customers...
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