United States:
Watch Your Step On The Road To The Final You-Know-What
13 February 2015
Dickinson Wright PLLC
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The NCAA men's national basketball tournament is right
around the corner. So now is a good time remind those of you
planning advertising and marketing campaigns that the NCAA owns
trademark rights in a number of very familiar phrases and slogans
associated with the event, such as:
-
FINAL FOUR
-
ELITE EIGHT
-
NCAA SWEET SIXTEEN
-
THE ROAD TO THE FINAL FOUR
-
THE BIG DANCE
-
MARCH MADNESS
There are ways of using these phrases that don't run afoul
of the law. But it can get tricky. So a word to the wise:
If you're thinking about using any of these phrases to
market your goods or services, think again. And talk to a
trademark lawyer before proceeding.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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