Our weekly roundup aims to keep our readers up to date on recent notable rulings in the food & consumer packaged goods space.
- Kenneth Telesco v. Starbucks
Corp.,No. 7:22-cv-02687-NSR (S.D.N.Y.
– July 18, 2023): The Southern District of New York granted
dismissal of a putative class action alleging defendant misled
consumers into believing that a package of its cold
brew coffee concentrate yields eight servings when it
actually only yields five. The court held that plaintiff's
claim failed because a reasonable consumer would not be misled by
the labeling instructions for the product's preparation and,
consequently, the expected yield. The court highlighted that the
label clearly states it is a 32-ounce container, which following
the 1:1 ratio on the label's instructions, means that it would
produce 64 ounces of coffee. The court added that the reasonable
consumer test for false advertising claims "is not based on
the 'least sophisticated consumer' who is unable to perform
simple math." Opinion linked here.
- Anthony Moreno v. Vi-Jon, LLC,No. 3:20-cv-01446-JM-BGS (S.D. Cal. – July 18, 2023): The Southern District of California granted dismissal of a fourth amended complaint in a putative class action alleging defendant's hand sanitizers contain labels that misrepresent their ability to kill germs. The court held that plaintiff failed to plausibly allege that a reasonable consumer would be misled by the product's labeling into thinking that the products kill 99.99% of all germs in existence. Instead, a reasonable consumer would not ignore the labeling's asterisk leading them to a disclosure on the back panel clarifying that the hand sanitizer is effective at eliminating 99.99% of many common harmful germs. The court denied further leave to amend. Opinion linked here.
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