United States:
Old Fashioned Museum Meets Cyberspace
02 January 2015
Fox Rothschild LLP
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Last month, in a 21st century move, the National Portrait
Gallery conducted an on-line contest for the public to pick the
next portrait to be showcased on the museum's prominently
situated "Recognize" wall, located in the
lobby.
As part of the contest, the museum asked the public to select
from a hodgepodge of three prominent Americans – (1) artist
Georgia O'Keeffe, (2) civil-rights activist James Meredith, and
(3) singer Bette Midler. After a two week open vote,
O'Keeffe won with 43% of the vote.
This type of public outreach is exactly the kind of out of the
box thinking a bricks and mortar museum needs to do in order to
increase attendance and keep the public interested.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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