Partners Sedina Banks and Sherry Jackman authored, "Green Marketing: Tips to Avoid the Dirty Consequences of Greenwashing" in Lady Justice - A Publication of the Primerus Women Lawyers Section.
Excerpts:
Increasingly, companies are eager to showcase the environmental benefits of their products and practices. So-called "green marketing" can be an effective tool in a company's marketing and corporate public relations strategies as environmental sustainability and awareness become more important to consumers. A company's green marketing claims are permissible when they accurately and legally portray the environmental benefits of a company's products and practices.
Companies engaging in green marketing, however, must exercise caution to ensure that green marketing claims do not inadvertently slip into the deceptive realm of "greenwashing."
Read the full article here.
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