The Texas Data Privacy and Security Act ("TDPSA") regulates the collection, use, processing, and treatment of consumers' personal data. The TDPSA applies to nearly anyone who conducts business in Texas or produces products or services consumed by Texans and who processes or engages in the sale of personal data. The TDPSA imposes obligations on businesses to restrict the type of personal data that can be collected, obtain consent for collection of certain "sensitive" data, provide notices regarding the data that is collected, and conduct "data protection assessments."

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