WASHINGTON, D.C.—2016 is shaping up to be the most active year for political broadcast advertising in history. The twists and turns of the current political climate mean radio and television stations should prepare for the unexpected.
The National Association of Broadcasters is holding a Webinar to discuss current political advertising issues. Womble Carlyle Telecom attorney Gregg Skall will take part in this Webinar, as will FCC Political Programming Office Chief Bobby Baker and Garvey Schubert Barer attorney Brad Deutsch. The event takes place June 30th.
The panel will discuss Federal Communication Commission's byzantine political broadcasting rules, including issues like reasonable access, equal opportunities, lowest unit charger, third party advertising, sponsorship ID and the new online public file requirements.
Click here for more information on the "Get Ready for the 2016 Political Advertising Season" Webinar.
Gregg Skall represents broadcasters and other parties in their regulatory dealings before the Federal Communications Commission and in their commercial business dealings. He serves as Washington Counsel to several state broadcaster associations. He also works with telecommunications companies and with radio device manufacturers to obtain FCC approvals and to assure regulatory compliance. Skall is a frequent author on broadcasting and the law and is published in All Access, where his column "FCC Uncensored" is a regular feature.
Follow Gregg Skall on Twitter at @commlaw
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