Pryor Cashman client Aurora Capital Associates recently closed on leases to three retailers in New York City's famed "Gansevoort Row" in the Meatpacking District. Brunello Cuccinelli, Frame and Belstaff are planning to join what has become one of the City's hottest neighborhoods, and with the three retailers taking up over 12,500 square feet, change is certainly in the air on Gansevoort and the surrounding areas.

Women's Wear Daily is reporting that, according to, Jeffrey LeFrancois (Executive Director of Meatpacking District Management Association), the Meatpacking District BID on Aug. 6 will unveil 20,000 square feet of public plazas on Gansevoort Street and Ninth Avenue, which should bring even more business and excitement to the area. LeFrancois added that "On 14th Street between Ninth and Tenth Avenues, we're installing planters and new trees to drive foot traffic further west. It's a very wide street without human scale compared with the low-slung buildings and charming streets elsewhere in the Meatpacking District." Rents for this area range from $500 per square foot to $650 on the corners, according to the New York Post.

Partner Andrea Gendel and Associate John Rothman both advised Aurora in the three leases. News of the development was picked up by numerous outlets, including the New York Post and Women's Wear Daily.

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