Snooker has always been a popular sport, particularly in the UK, but its rapid growth worldwide has led to a potential global audience of 1.8 billion viewers.

In this episode of The Business Behind Sport podcast, Jonny Gray speaks to Jason Ferguson, Group Chairman & CEO of The World Professional Billiards & Snooker Association (WPBSA) and Director of the World Snooker Tour to discuss Jason's journey from a player to running the sport worldwide, including his hopes for entry as an Olympic sport in Los Angeles 2028.

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