While various trademark applications confront reasons for refusal - such as a lack of distinctive character, contradiction with accepted moral principles, or replication of prior trademarks - there is one that stands out in particular for wine brands: refusal if a request conflicts with a traditional term for wine.
João Pereira Cabral explores the challenges associated with obtaining a European trademark registration for wine under this reason for refusal, including some possible solutions.
Published in IP Stars, read here the full article.
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