The background to the changes in the law is the Swedish implementation of the so-called the "Omnibus Directive", which should have been implemented this spring, but was delayed.
Bakgrunden till lagändringarna är den svenska implementeringen av det s.k. "Omnibusdirektivet", som skulle ha varit genomförd i våras men som blivit försenad.
In February this year, the Swedish Market Court delivered a historic judgement, declaring the Swedish general ban on commercial advertising of alcoholic beverages in periodicals incompatible with EU law. Since it is probably the first time in Swedish legal history that a legislative act has been ruled out by a supreme court, the judgement was followed by extensive coverage in Swedish and international press.