Ontario's Information and Privacy Commissioner, Dr. Ann Cavoukian, recently issued a press release   warning consumers that new technology has the potential to build individually-detailed profiles based on IP addresses, social insurance numbers and even license plates. Her comments highlight a growing trend that the anonymity of personal information is becoming increasingly scarce, especially for online consumers.

The Commissioner's comments are timely considering that Data Privacy Day  is January 28, 2012, a day when awareness of online privacy and data protection is brought to the forefront. Recognized in Canada, the United States and most of Europe, Data Privacy Day is organized by the National Cyber Security Alliance, who seeks to educate the general public about data privacy and to encourage dialogue about data protection among consumers, businesses and governments.

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