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Global Advertising Lawyers Alliance (GALA)
In January 2019, the Swedish Consumer Ombudsman filed a lawsuit against one of the biggest Swedish female influencers "Kenza".
Marketing in social media by the use of influencers has increased significantly in recent years, both internationally and in Sweden.
Global Advertising Lawyers Alliance (GALA)
Issues concerning the relationship between the Swedish Marketing Practices Act and advertising through blogs and social media has been a subject of discussion in Sweden during the last year.
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Mondaq Social Media