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Delphi & Co.
On 1 July 2008 a new Marketing Practices Act entered into force. The new act implements Directive 2005/29/EC on unfair commercial practices and implies some new aspects for Swedish companies to take into consideration.
Setterwalls
In February this year, the Swedish Market Court delivered a historic judgement, declaring the Swedish general ban on commercial advertising of alcoholic beverages in periodicals incompatible with EU law. Since it is probably the first time in Swedish legal history that a legislative act has been ruled out by a supreme court, the judgement was followed by extensive coverage in Swedish and international press.
Sweden
Global Advertising Lawyers Alliance (GALA)
In January 2019, the Swedish Consumer Ombudsman filed a lawsuit against one of the biggest Swedish female influencers "Kenza".
Global Advertising Lawyers Alliance (GALA)
Actors within the Swedish gambling market have faced changed conditions for conducting business operations in Sweden since the new Swedish Gambling Act entered into force on January 1, 2019.
Global Advertising Lawyers Alliance (GALA)
As these claims could not be substantiated, the marketing was considered to breach the Swedish rules on alcohol advertisement.
Global Advertising Lawyers Alliance (GALA)
Snuff is a tobacco substance, which has a long tradition and is very popular in Sweden.
Van Bael & Bellis
Hence, the Patent Court of Appeal concluded that the storage of goods in warehouses does not constitute an attempt or preparation of a trade mark or copyright infringement.
Van Bael & Bellis
On 20 July 2018, the Swedish Patent and Market Court found that so-called narrow vertical price parity clauses in contracts between Booking.com and hotels in Sweden, which prevented the hotels from ...
Frankfurt Kurnit Klein & Selz
Earlier this week, the Stockholm City Council enacted a ban on sexist outdoor advertising
Global Advertising Lawyers Alliance (GALA)
Reviews of the Swedish gambling regulation have been considered several times over the past decade, but have historically not led to any real changes.
Global Advertising Lawyers Alliance (GALA)
Marketing of alcohol through social media has increased rapidly in recent years, most likely because of consumer's increased online presence combined with the limited possibilities to market alcoholic beverages in Sweden.
Global Advertising Lawyers Alliance (GALA)
The Swedish Radio and Television Act ("SRTA") contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts.
Global Advertising Lawyers Alliance (GALA)
In 2017 the Swedish Patent and Marketing Court (the Court) delivered a judgement concerning the application of freedom of religion within marketing law.
Global Advertising Lawyers Alliance (GALA)
The use of metatags in marketing, i.e. invisible keywords hidden in the code on websites which influence results on internet search engines, have been discussed in Sweden for many years.
Global Advertising Lawyers Alliance (GALA)
Issues concerning the relationship between the Swedish Marketing Practices Act and advertising through blogs and social media has been a subject of discussion in Sweden during the last year.
Global Advertising Lawyers Alliance (GALA)
In a recent decision of the Swedish Advertising Ombudsman Jury (RON) established for the first time that a well-known under-aged blogger, operating under the name "Misslisibell," had among other things failed to adhere to Swedish marketing rules by misrepresenting the commercial relationship to a jewelry retailer, JFR Smycken AB (JFR).
Global Advertising Lawyers Alliance (GALA)
On October 15, 2014 the Swedish Market Court challenged an energy company’s green claims and marketing activities after they had been challenged by a competitor.
Bird & Bird
This article is a follow-up to an article in our March 2012 update concerning the decision of the Swedish Medical Products Agency, prohibiting Boehringer Ingelheim AB in September 2011 from advertising the prescription-based product Pradaxa to the public, in the form of a press release.
Bird and Bird
This article concerns the recent Swedish Market Court decision to dismiss a claim against a "buy and sell-site" for deep linking to adverts on a competing site and permitting the use of a competitor’s name as a Google keyword.
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